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Welcome to CCA & B 

Creatively Classic Activities & Books, or CCA and B, LLC is a private, family-owned publishing company based in metro Atlanta. Launched in 2005, CCA and B is home to the bestselling Christmas tradition, The Elf on the Shelf®. Despite rapid expansion, this company continues to provide wholesome, family-unifying books, traditions and activities which reinforce positive character traits, as well as encourage creativity in individuals and families. This year, CCA and B will fulfill this mission by participating in a second year in one of America’s longest standing holiday traditions as a balloon in the Macy’s Thanksgiving Day Parade®.


CCA and B has consecutively appeared on the Inc. 500/5000 list of fastest growing companies. The company and its ownership have garnered countless regional and national awards and recognitions, including: The Small Business of the Year for the state of Georgia and recognition as a finalist for the Ernst and Young Entrepreneur of the Year.  CCA and B and it’s line of family-friendly products have received numerous book and toy awards from notable names in the industry, such as: Learning Express, Iparenting, Moonbeam, The Stevies, and Dr. Toy. In addition, The Elf on the Shelf® has soared to the top of multiple bestseller lists year after year, including The Wall Street Journal, USA Today, and Publisher’s Weekly.
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