2015 Overview

CCA and B celebrated its 10th anniversary in 2015. The Elf on the Shelf® appeared in four separate ads in People magazine, marking the company’s first national print ad campaign. New honors from the Communicator, Hermes Creative, Moonbeam, Stevie, Webby and Tillywig Toy awards helped The Elf on the Shelf® grow its list of accolades for its products, apps and projects. The company itself was also recognized by the Stevie Awards, which named CCA and B a bronze winner in the Women-Run Workplace of the Year category. In 2015, The Elf on the Shelf continued to add to its collection of family-friendly books. The Elf on the Shelf Board Book Library was embraced by readers and recognized in the category of Best Family Fun by the Tillywig Toy Awards. Additions to the Claus Couture Collection® rounded out the brand’s new products for 2015. With a team of more than 70 full-time employees, the company was ready for its next chapter.